Lose yourself in the music, the moment.
— Eminem
THE FOUNDER
Meet Parul “Pearl” Chokshi
Pearl Chokshi is a dedicated, passionate Music Industry Executive with over 20 years of experience booking artists of all levels for events, brand sponsorships and social media activations. She was a founding member at Vevo in 2009, and most recently managed their North America talent team, responsible for booking artists for brand partnerships, original content, live productions, and events. She previously held roles in digital/brand marketing at Interscope Records and Sony Music licensing. She holds a BA from the University of Maryland and a JD from the University of San Diego law school.
What keeps me excited about this work?
A genuine love of music (always my starting point!)
Creating space for underrepresented artists and voices.
Empowering the next generation of music industry talent.
Twenty years of experience, hundreds of successful partnerships & bookings.
Lady Gaga
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Kendrick Lamar
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Dolly Parton
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J Balvin
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Billie Eilish
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Sting
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John Legend
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Dua Lipa
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Ice Cube
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Lenny Kravitz
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Lady Gaga • Kendrick Lamar • Dolly Parton • J Balvin • Billie Eilish • Sting • John Legend • Dua Lipa • Ice Cube • Lenny Kravitz •
"Clap along if you feel like happiness is the truth" — Pharrell
In the Press
Rising to the Top: Inside Vevo’s DSCVR Program for Emerging Artists with Parul Chokshi
Modern Musician Podcast
January 20, 2023
Vevo's Parul Chokshi on the High of Helping Artists Break Through
Muse By Clios
October 31, 2022
Music Biz: Executives From TikTok, YouTube, VEVO On Leveraging Video In 2019
MusicRow
May 8, 2019
Music Execs Discuss Curation & Artist Storytelling at Billboard Latin Music Week
Billboard
April 25, 2019
Ian Drew, Sandra Jimenez, Jennifer D’Cunha, Seth Combs, Parul Chokshi and Lex Borrero the 2019 Billboard Latin Music Week on April 24, 2019 in Las Vegas. Frank Micelotta / Billboard / PictureGroup.